Sunday, November 16, 2008

Interactive TV Reinvents Itself!

Event To Remember by Brad Balfour

Thurs, Nov. 20
Networking iBreakfast 7:30-8:30
Presentations 8:30-10:00

CRESA Partners Executive Center
100 Park Ave. 24Fl

Panel moderated by Alan Brody

iTV Converges with Broadband to lead the way.

Remember Interactive TV? Thought that went away? It didn't really, in fact it is has rethought itself and is poised for a major comeback. TiVo leads the way by converging with Broadband, IPTV, on-demand and the predominance of large size LCD TVs.

We still remember the tech crash - and having lived through that, we feel that we should contribute, just as we did the last time round: so we'd like to offer any previous iBreakfast attendee who has lost their job a free iBreakfast. Just drop me an email at and you are my guest. I know that when the economy recovers you will support us well into our second decade.

Those giant TVs are just waiting for a new kind of usage. Since DVRs have proven to be the most sought after iTV application, TiVo and a new generation of IPTV companies are showing innovative ways of putting them to work - promising to drive the digital media industry in fresh directions. This could be a new kind of opportunity for entrepreneurs and tradition media companies alike.

Mark Risis, TiVo
Shelly Palmer, MediaBytes/Advanced Media Ventures
Gary Lauder, Lauder Partners

About the Speakers

Mark Risis is Director of Interactive Advertising Sales for TiVo, Inc. helps advertisers connect more effectively with TV viewers. Mark works with ad agencies and advertisers to create groundbreaking campaigns where viewers interact with :30 spots and explore brands on their terms. Mark and his colleagues at TiVo are defining convergence as they bring digital experiences, interactive content, and even commerce to the living room screen.

Shelly Palmer is the host of "MediaBytes," a daily news show that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry leading consulting firm and the President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy® Awards).

Gary Lauder is the Managing Partner of Lauder Partners LLC, a Silicon Valley-based venture capital firm investing primarily in information technologies. He has been a venture capitalist since 1985 investing in over 60 private companies. He is also Chairman of ActiveVideo Networks, a developer of interactive television technology for cable, IPTV and other forms of internet delivery. Other directorships: Promptu, Integra5 and ShotSpotter. Investments are primarily in television/IPTV technology and WWW arenas.

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